As of today and until Sunday, the annual Edelweiss showroom will take place in Geneva at Tiffany Hotel. For those of you who are not familiar with the concept, the Swiss fashion Magazine “Edelweiss” sheds light on Swiss emerging designer around a trunk show. It’s the opportunity for press, bloggers and clients to visit, shop and sip a nice cocktail!
Around the end of August, I was at the Edelweiss offices for a special photo shoot. Basically, all us Swiss Fashion Bloggers we were given carte blanche to create outfits with the clothes and accessories from the designers that will be showcasing at the showroom this weekend. Make sure you follow me on Instagram (@sorayabakhtiar), i’ll be gramming live from the event tomorrow afternoon!
Here are some of the outfits I styled!
Dress: Seam Fashion Design, Necklace: Flamingo necklace, Bag: Dame Pipi.
Leather jacket: Aéthérée, top : RS
Jacket: Jeremy Gaillard (HEAD)
You can see the article here too, but I translated it for you in english below :
Which designer did you decide to put forward and why ?
Definitely the white textured coat from Jeremy Gaillard (HEAD). I find it very original and I love to play with textures. The silhouette is very avant-garde, I’m a huge fan.
What kind of look were you trying to create ?
Bohemian with a little bit of edge. I stayed true to my style because this is how I usually like to dress, expect that I incorporated designers from the Edelweiss Showroom in my outfits.
What’s your point of view regarding the fashion scene in Switzerland ?
It hasn’t been a long time since I became familiar with local designers. I love to discover new emerging designers and I’m really proud to have had the chance to wear some of these pieces from designers from my country.
Huge Thank you to the whole Edelweiss Magazine Team !
Interview by Emilie Cailleux and photos by Yasaman Bakhtiar