October 11, 2013

As of today and until Sunday, the annual Edelweiss showroom will take place in Geneva at Tiffany Hotel. For those of you who are not familiar with the concept, the Swiss fashion Magazine “Edelweiss” sheds light on Swiss emerging designer around a trunk show. It’s the opportunity for press, bloggers and clients to visit, shop and sip a nice cocktail!

Around the end of August, I was at the Edelweiss offices for a special photo shoot. Basically, all us Swiss Fashion Bloggers we were given carte blanche to create outfits with the clothes and accessories from the designers that will be showcasing at the showroom this weekend. Make sure you follow me on Instagram (@sorayabakhtiar), i’ll be gramming live from the event tomorrow afternoon!

Here are some of the outfits I styled!

edelweiss look 2

 Dress: Seam Fashion Design, Necklace: Flamingo necklace, Bag: Dame Pipi.

edelweiss look 3

 Leather jacket: Aéthérée, top : RS

edelweiss look 4 (2)

 Jacket: Jeremy Gaillard (HEAD)

edelweiss look1

You can see the article here too, but I translated it for you in english below :

Which designer did you decide to put forward  and why ? 
Definitely the white textured coat from Jeremy Gaillard (HEAD). I find it very original and I love to play with textures. The silhouette is very avant-garde, I’m a huge fan.

What kind of look were you trying to create ? 
Bohemian with a little bit of edge. I stayed true to my style because this is how I usually like to dress, expect that I incorporated designers from the Edelweiss Showroom in my outfits.

What’s your point of view regarding the fashion scene in Switzerland ? 
It hasn’t been a long time since I became familiar with local designers. I love to discover new emerging designers and I’m really proud to have had the chance to wear some of these pieces from designers from my country.

edelweiss look 4

Huge Thank you to the whole Edelweiss Magazine Team !

Interview by Emilie Cailleux and photos by Yasaman Bakhtiar

Share October 11, 2013


  • Mafalda

    Gorgeous pictures, I love the amazing coat!

    Mafalda ❤

  • Mira Devils

    Love every single look.

    xx glamdevils

  • Sib

    Salut Soraya, c’est quelle marque les boots sur la premiere photo? Marant? Merci :-)

    • Soraya Bakhtiar

      oui :) x

  • fashmongers

    That Jeremy jacket is a perfection

  • Agnes Chen

    so very pretty! i love your chic and effortless style <3 <3

    love, agnes.

    • Soraya

      thank you xo

  • Sofia Hellstrom

    Hi, I hoep to see you at the designers event at M7 tonight. Have a look at my blog (swiss) Best Sofia

  • Lauren

    Hi Soraya, could you please tell me what brand the shoes in the second picture your wearing
    are? black heels with the straps… thanks!

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