April 8, 2014

Last time I was in London, I had the opportunity to meet the team behind Emaliomada. A young British luxury brand with an exceptional savoir-faire that was launched earlier this year by Asad Khan and Victor Harari.  The brand captures the essence of British fashion by paying tribute to extremely well executed pieces along with a play with textures and geometry, creating highly desirable pieces for the modern woman who wishes to look effortlessly cool.

With Central Saint Martins on his resume, Asad Khan brings creativity and wit to this emerging high-end brand, while Victor focuses on the business and development along with building the brand’s identity which can be defined as : strong, urban and luxurious. Last February, I attended Emaliomada’s first show (see video below) and I was really impressed by the craftsmanship and quality of each pieces. A few weeks ago, I played dress up at the showroom and was able to see the clothes in the flesh. My heart skipped a beat when I tried on a blue-cropped biker jacket with a wet look finish. It’s the kind of versatile piece that brings to life any plain little black dress or turns a pair of skinny jeans and t-shirt into something cool and completely covetable. The brand is all about details, everything was carefully thought of and from every single angle the pieces will definitely turn heads if you see them walking down the street. Everything feels fresh and edgy. Without the shadow of a doubt, Asad and Victor reinvented cool and trust me, it’s a brand you’ll want to keep on your radar.

All items are available for purchase upon request, the atelier is located in East London and the showroom is in Mayfair. For more information, visit: www.emaliomada.com


3 6 12Photos courtesy of Emaliomada

EMALIOMADA Défilé Autumn/Winter 2014 Collection Future Tropics from Emaliomada on Vimeo.

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