Considering that I live between London and Geneva, I try to attend as much as events as I can in both cities. One that I’m really looking forward to is the Showroom Edelweiss in Geneva on the 12th, 13th, and 14th of October. As you may of may not know, Edelweiss magazine is the one and only fashion glossy in the French-speaking part of Switzerland. It’s THE ulitmate reference so you can imagine how much of a big deal this event is.
The Showroom Edelweiss will host a series of truck shows featuring emerging Swiss fashion and jewelry designers. They launched this concept a few years ago and this time around I will have the honor of attending it and cover the event on my blog. It’s really important for me to show you where I am from, and what kind of fashion events happen in my home town. It’s also interesting I believe, to see how fashion is interepreted in different countries. So stay tuned!